Services & Capabilities
Demand Creation Marketing (DCM) helps established and emerging technology companies develop global, integrated marketing programs that are targeted, measurable, and improve the bottom-line. Whether your technology solution is for businesses or consumers, we have the expertise to help you cost-effectively acquire and retain customers.
DCM is not an agency. We can provide you with a single expert consultant who can work with your internal resources and external agencies, or create an expert team through our extensive network of database modelers and analysts, web designers, graphic designers, copywriters, printers, fulfillment houses, telemarketers, multi-media producers and more. DCM brings scalability, flexibility, and 'best practice' thinking and creativity to every assignment. We develop and execute programs to meet each client's specific needs.
DCM's services include:
Marketing Programs Strategy Development & Planning
- Annual or Quarterly Integrated Plans (global and regional)
- Multi-channel customer acquisition, optimization and retention
- Specific Initiative Plans
- Product or service launches
- Vertical market penetration
- New market entries
- Co-branded partner marketing programs
- Customer Insight Research and Advocacy
- Brand and Message Development
- Including corporate style and usage guides
- Corporate and Product Positioning
- Communications Audits
- Ensuring brand and message consistency across communications disciplines worldwide
- Competitive Analysis
- Agency Searches
- For advertising, direct marketing, web marketing, database, and telemarketing agencies
- Writing RFP's, compiling responses, facilitating decision making, contract and compensation structuring and negotiating
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Marketing Programs Management & Implementation
- Direct Marketing and Email Marketing
- Defining and segmenting target markets
- Developing testing strategies for optimal response
- Lead generation, maturation and conversion
- Upgrade, cross-sell, and up-sell
- Offer creation
- Copy writing and editing
- Creative development management
- Production management
- Fulfillment
- Campaign results analysis, reporting and recommendations
- E-Newsletters
- Loyalty programs
- Web Marketing
- Web site development, upgrades and overhauls
- Content/copy writing
- Architecture and navigation
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Paid inclusion
- Pay-per-click (PPC)
- Targeted white paper syndication
- Social media strategies
- Podcasts
- Affinity marketing
- Privacy policies
- Usability audits
- Advertising
- Online, print, and broadcast
- Sales Tools
- Customer case studies
- Solution brochures
- Product datasheets
- Demos
- Phone scripts that support programs and campaigns
- Multi-media presentations
- Events
- Webinars
- Seminars
- Conferences and tradeshows
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Interim Marketing Management
- Flexible management and team building for new departments and startups
- Seamless coverage during leaves of absence
- Expertise and gap filling until permanent hires are in place
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Marketing Automation Planning & Management
- Determine objectives, marketing operations processes, and system requirements
- Conduct marketing automation software vendor sourcing and facilitate selection
- Facilitate systems integration, pilot projects determination and execution, and user training
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