Resources

Demand Creation Marketing Partners

Demand Creation Marketing collaborates with best-in-class marketing service providers with both business and consumer technology marketing expertise. These providers include database modelers and analysts, web designers, graphic designers, copywriters, printers, fulfillment houses, telemarketers, multi-media producers and more. Our growing network of preferred providers allows us to meet the unique business needs and budgets of our clients by cost-effectively expanding our offerings. Watch this section for recommended partners!

Demand Creation Marketing Tools & Knowledge-Base

Demand Creation Marketing is dedicated to sharing knowledge and know-how within the marketing community. Here are recommended books and web sites with informative opt-in newsletters for marketers committed to delivering customer-centric, brand-building, bottom-line results:

Marketing Web Sites

• www.eMarketer.com
• www.ClickZ.com
• www.MarketingProfs.com
• www.CustomerThink.com
• www.MarketingSherpa.com

Marketing Books

• Insider's Guide to SEO: How to Get Your Website to the Top of the Search Engines, Andreas Ramos and Stephanie Cota, Jain Publishing, 2004


• The Innovator's Solution: Creating and Sustaining Successful Growth, Clayton M. Christensen and Michael E. Raynor, Harvard Business School Publishing, 2003


• The Customer Delight Principle: Exceeding Customers' Expectations for Bottom-Line Success, Timothy Keiningham and Terry Vavra, McGraw-Hill, 2001


• Permission Marketing: Turning Strangers into Friends, and Friends into Customers, Seth Godin, Simon & Schuster, 1999


• Enterprise One to One: Tools for Competing in the Interactive Age, Don Peppers and Martha Rogers, Ph.D., Currency Doubleday, 1999


• The One to One Fieldbook: The Complete Toolkit for Implementing a 1to1 Marketing Program, Don Peppers, Martha Rodgers, Ph.D., and Bob Dorf, Currency Doubleday, 1999


• Crossing the Chasm, Geoffrey A. Moore, HarperPerennial 1991, 1999


• Building Strong Brands, David A. Aaker, The Free Press, 1996


• Inside the Tornado, Geoffrey A. Moore, HarperBusiness, 1995


• Integrated Direct Marketing, Ernan Roman, NTC Business Books, 1995


• Managing Brand Equity: Capitalizing on the Value of a Brand Name, David A. Aaker, The Free Press, 1991

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