Frequently Asked Questions

• Who is Demand Creation Marketing, Inc. and what do you do?
• Why was Demand Creation Marketing founded?
• What are Demand Creation Marketing's core competencies?
• How will Demand Creation Marketing's services help my company's marketing efforts?
• How does Demand Creation Marketing charge for its services?
• How do I contact Demand Creation Marketing?

Who is Demand Creation Marketing, Inc. and what do you do?

Since 1999, Demand Creation Marketing, Inc. (DCM), a marketing services firm based in San Mateo, California, has been serving companies ranging from Global 1000s to start-ups. For our business-to-business and consumer technology clients we develop global, integrated customer acquisition and retention marketing programs that are targeted, measurable, and improve the bottom-line. DCM offers marketing programs strategy development and planning, marketing programs management and implementation, interim marketing management, and marketing automation planning and management.

Our services include:

• Gaining global customer insights and applying them throughout the demand creation process


• Developing value based marketing messages for clearly defined market segments


• Determining multi-channel, multi-region marketing program strategies and tactics based on global business growth objectives


• Executing and measuring targeted, integrated marketing programs for maximum ROI


• Providing interim marketing management


• Providing marketing automation planning and management

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Why was Demand Creation Marketing founded?

Through hands-on experience with leading business-to-business and consumer technology companies ranging from Global 1000s to start-ups, DCM recognized a growing need for greater accountability and higher returns from marketing departments for both program and headcount dollars. DCM was founded to help technology companies develop global, integrated customer acquisition and retention marketing programs that are targeted, measurable, and improve the bottom-line, all without adding unnecessary headcount. We want to become a valued partner of your flexible, scalable marketing workforce strategy.

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What are Demand Creation Marketing's core competencies?

DCM specializes in developing customer acquisition and retention marketing programs.
Our approach ensures that every program is:

• Integrated across marketing functions, channels and mediums


• Targeted at your optimum prospects, customers and partners


• Measurable and relevant to your revenue objectives


• Building your brand worldwide

• Annual and quarterly planning


• Specific initiative plans


• Customer insight research and advocacy


• Brand and message development


• Corporate and product positioning


• Direct marketing and email marketing


• Web marketing, including search engine marketing and optimization


• Advertising


• Sales tools


• Events

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How will Demand Creation Marketing's services help my company's marketing efforts?

At DCM we understand that in today's economy, marketing departments are expected to "do more with less", which often translates into marketing executives and staff under-delivering and missing opportunities. DCM helps marketing teams:

• Focus on revenue-driving programs


• Fill knowledge gaps by providing fresh ideas and best practices


• Mentor high-potential marketing employees


• Fulfill mission-critical program needs until permanent hires are in place


• Collaborate more productively with sales teams

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How does Demand Creation Marketing charge for its services?

DCM charges by the project or by retainer, depending on the assignment and the needs of the client. We do not have set rates; we charge competitive, market rates that vary by assignment and by the expertise and skills-set required.

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How do I contact Demand Creation Marketing?

Send an email to results@demandcreationmarketing.com
Or call 650-212-2133

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