Clients

Our clients include leading, established companies, as well as emerging, innovative start-ups.

		Interim Senior Group Manager, Worldwide Direct Marketing Helped generate $47 million in North America direct sales revenue as part of e-commerce and call center operation. Led team of nine direct marketers that created online and offline upgrade, up-sell and cross-sell direct marketing campaigns averaging 5% response rates. Established worldwide online and offline direct marketing brand look-and-feel and agency guidelines as part of corporate branding strategy. Established online and offline lead generation and maturation program that increased qualified leads by 100%.
		Marketing Consultant & Interim Director, Worldwide Marketing Programs Led, planned and managed worldwide online and offline lead generation, lead nurturing, field marketing programs and campaigns for commercial enterprise and Federal markets. Programs and campaigns included regional field marketing, email marketing, webinars, social media, podcasts, content syndication, virtual conferences, panel discussions, direct mail, and Google AdWords, and directly impacted over $120 million in sales revenue. Helped company achieve record-setting 18% growth in global sales lead volume quarter over quarter. Helped increase qualified lead conversion by 25%. Helped increase annual user conference attendance rate by 41% year over year. Drove optimization of Eloqua lead scoring system for improving sales lead qualifying process and early pipeline conversion. Oversaw and managed Eloqua use for marketing and sales organizations including accounts set up, training, leads processing, reporting, outbound email creation and tracking, and automated lead nurturing programs. Responsible for field communications and customer communications. Managed quarterly customer newsletter including writing all content. Orchestrated regular communications to field organization about regional and global marketing programs and sales tools.
		Interim Senior Director, Global Marketing Programs Rebranded Asera worldwide: new company positioning, advertising campaign, identity, web site redesign, and created company's first corporate brand standards and guidelines. Developed online and offline lead generation campaigns including testing strategies to optimize response rates, averaging over 5% response. Created global sales tools including complete suite of collateral and product demos. Drove marketing and sales database needs assessment and re-architecture, including establishing new business rules for marketing and sales operations.
		Interim Director, Global Marketing Programs, Audience Marketing Led global go-to-market initiatives for BEA’s core product, BEAWebLogic Server, and for the Telecommunications market - BEA’s Mobile Content Delivery Solution. Contributed toward 15% year-over-year record revenue increase generated over 3 consecutive quarters. Developed and managed global lead generation and maturation programs, consistently exceeding response rate goals by as much as 176%, and lead conversion goals by as much as 111%. Programs included partnering with Intel and EMC, account profiling through telemarketing, search marketing, web content syndication, webcasts, creating web-based demos, and email marketing to targeted audience segments. Conducted and led a successful global marketing translation agency search that included establishing global requirements for utilizing hosted translation software and service-level agreements.
		Lead Generation / Maturation Marketing & Telemarketing Management Developed prospect database through online lead generation marketing testing and list acquisition; grew contactable names by over 430% within 5 months. Lead generation and maturation programs included web content syndication, webcasts, Podcasts, research surveys, and email marketing. Programs consistently exceeded response rate goals by as much as 200% and lead conversion goals by as much as 155%. Established lead maturation marketing system through developing lead qualification ranking criteria, database contact strategy and back-end data capture that tracks multiple responses per contact. Helped manage and optimize outsourced telemarketing function, including developing and testing phone, email and voicemail scripts, and streamlining prospect database interface and reporting. Optimized corporate web site, including content writing, to improve organic search engine rankings and site traffic. Cassatt.com realized a Top 30 Rankings increase of 548% within the first three months of search engine submissions.
		Interim Senior Direct Marketing Manager, QuickBooks Financial Software Drove upgrade, migration and new customer acquisition strategic planning, testing strategies, call center campaign training, online and offline campaign development and execution for two QuickBooks small business industry segments: Manufacturing & Wholesale and Healthcare. Drove direct (phone and web) channel revenue and managed expense to plan for these two $15mm businesses, including $1.4mm budget. Campaigns impacted retail sales 2:1. Successfully launched new QuickBooks Manufacturing & Wholesale Edition; achieved over $2mm in direct campaign revenue alone for QuickBooks product line within this industry segment. QuickBooks Healthcare segment campaigns consistently exceeded plan by as much as 57%, with 586% ROI.
		Lead Generation & Maturation Marketing Developed and managed company's first lead generation and maturation marketing program, increasing inbound qualified sales leads by over 700%. Program directly contributed to 284% increase in active subscribers in just 3 months. Program included webinars, email campaigns, whitepaper syndication, conferences and tradeshows, newsletters, and paid search engine marketing. Launched and managed web site search engine optimization initiative.
		Interim Director, Global Marketing Programs Responsible for overseeing and managing the development and implementation of high-impact, go-to-market global online and offline lead generation and maturation programs that fueled aggressive sales growth. Programs directly responsible for exceeded quarterly leads target by 130%. Overall marketing leads grew 34% quarter over quarter. Worked closely with sales and channel teams to ensure demo and evaluation conversion goals were consistently met and exceeded. Demo conversions from marketing leads increased 55% quarter over quarter. 41% of new business revenue came from marketing leads. Directed the deployment and optimization of Eloqua - a SaaS marketing automation tool. Deployment included integration with Salesforce.com. Optimization included delivering automated processes: sales lead scoring system, lead nurturing program, and email marketing programs. Efficiency gains included 25% increase in dial-to-live conversations among lead development reps.
		Lead Generation & Maturation Marketing Directed the design and implementation of a new lead generation, profiling and maturation system. Developed and launched direct marketing campaign, including a supply chain integration webinar series, yielding over 2% response and 564% campaign ROI.
		Marketing Consultant Developed and managed global employee communications and external marketing programs for largest global product launch in company history. Created and executed employee communications strategy and produced search-engine-optimized web site content, paid search campaigns, and customer and partner video testimonials.
		Corporate Relaunch and Lead Generation & Maturation Marketing Developed and launched global corporate re-positioning and re-branding campaign, including primary market research, award winning print advertising, online and offline lead generation, web site redesign, customer case studies, and new suite of sales collateral. Launched TIBCO's first global prospect and customer e-newsletter program to help mature leads and enhance up-sell and cross-sell. Developed and managed multiple integrated webinar, whitepaper syndication, email and direct mail lead generation and maturation programs worldwide including testing strategies, averaging 2% and generating as high as 6% response; programs directly influenced over 45% of sales revenue over three consecutive quarters.

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